Car Automotive

Posts Tagged ‘Marketing’

Fort Myers, FL (PRWEB) April 02, 2012

Automotive retail and marketing leader Duncan Scarry announced today the launch of a new enterprise: Haystak Digital Marketing, a company dedicated exclusively to the digital marketing needs of auto dealers and groups. What began as the Moore & Scarry Advertising product Haystak (a search marketing platform), has now developed into a company of its own that provides comprehensive digital marketing for dealers. The sister companies, Moore & Scarry Advertising and Haystak Digital Marketing, will provide dealers with the most robust digital and traditional automotive retail marketing services.

Moore & Scarry CEO, Duncan Scarry, will also serve as CEO of Haystak Digital Marketing. He commented, “The development of Haystak Digital Marketing is a natural evolution from Moore & Scarry’s incredibly successful Haystak search product and reflects the growth of the business and development of the product to include all digital marketing channels. While the fundamentals of successful marketing are the same no matter the medium, digital marketing requires a more technical focus and dedicated resources to proactively stay ahead of the online innovations that are continuously evolving. We can best serve our customers by having sister companies for digital and traditional marketing.”????????????????

Within only eight months of Moore & Scarry’s launch of their Haystak platform, the product became the nation’s third largest automotive search provider. In addition to search engine marketing, Haystak Digital Marketing will provide search engine optimization (SEO), mobile, display, retargeting and social advertising. Further, the Haystak platform is proprietary and specifically designed for the retail automotive space. Current Moore & Scarry Haystak product users will be seamlessly transferred to Haystak Digital Marketing. In addition, existing Haystak customers will retain the same account representatives.

Moore & Scarry has always been at the forefront of digital advertising in the dealer world,” stated Brett Morgan, partner at the Morgan Auto Group. “Its the reason why they have been servicing our 11 stores for several years now. Haystak as its own entity is a natural progression of their vision and how people are buying cars. The launch of Haystak Digital Marketing now ensures the entire dealer body can take advantage of the same great services we have been using to our advantage for years.????

Jon Lamb, president of Moore & Scarry Advertising, described what the formation of Haystak Digital Marketing will mean for Moore & Scarry moving forward. “Haystak Digital Marketing will have an increased focus on even more robust technical analytics and reporting. This will allow Moore & Scarry to focus more of our resources on the traditional side of advertising, crafting creative and engaging marketing. This is vital as Moore & Scarry Advertising continues to grow at a rapid rate. The agency has grown 22% year over year and 14% in the past two months alone.”????????????

Joe Pistell, marketing director for Sun Auto Group and a contributing writer to DealerRefresh also commented on Haystak Digital Marketing and Moore & Scarry. “Few agencies understand digital marketing like Moore & Scarry. As much as the two companies have grown, this is a natural progression for them. I used to spend a lot of time managing our groups digital marketing efforts but the Haystak product was able to produce a better set of results. My time is now free to pursue other efforts.”

Haystak Digital Marketing will celebrate its launch at the 12th Digital Dealer Conference & Exposition in Orlando with a party at Blue Martini on April 4th at 8:30 P.M. Visit http://www.haystak.com/dd12 to register to attend the gala.

About Haystak Digital Marketing:

Haystak Digital Marketing is the leading provider of digital marketing services for the automotive industry. Haystak’s products and services are used by nearly 500 automobile dealerships in North America and Europe including numerous publicly traded groups and Automotive News Top 125 Dealership Groups. Haystak Digital Marketing is a recognized leader in the digital marketing industry, being named an Adwords Premier SMB Partner by Google and a Microsoft Advertising Authorized Reseller. The company has offices in Fort Myers, Florida and Denver, Colorado.

Every time we turn on our television sets or computers, we are barraged with an endless stream of automotive commercials or advertisements from an auto dealership online marketing campaign. What many of us don’t realize is that while they are selling the same product the means in which they do so are completely different. Were you aware that there is a difference between automotive advertising and auto dealers marketing?

The majority of auto dealers make the mistake of confusing the two without even realizing they are doing so. Little do they understand of the complexities involved with auto dealership online marketing versus their advertising. Now, think about all of the many billions of dollars they waste every year in automotive advertising and car dealer internet marketing due to their ignorance. The automotive business accounts for the largest spending on local newspapers and local radio stations, for example.

Let me begin with going over the formal definitions of each with a quick explanation of how auto dealership marketing and automotive advertising vary from one another:

Automotive Advertising – Different from car dealership internet marketing in that this is usually defined as a paid, public, and non-personal announcement of some type of persuasive message from a particular sponsor, in this case the car dealership. Automotive advertising tends to be a non-personal presentation or promotion of its products to existing and, more importantly, new potential customers. Read the rest of this entry »

A common question that arises is, “How do you plan your Internet strategy in a world where technology is changing constantly?” This is a somewhat valid question. Yes, technology changes, but this does not affect only your Internet strategy; it affects every facet of your business. The best way to answer the question is with the following question: “How do you plan to grow your business?” If you don’t have an answer to this question, you have a bigger issue and probably should be reading a book on developing a business strategy. More importantly, if the Internet (or related technologies) is not a part of how you plan to grow your business, you should definitely keep reading this book.

So how do you typically plan to manage the growth of your business? For starters, you forecast to the best of your ability where your business will be six months, one year, two years from now, and so on, and you develop a strategy to facilitate this growth both from a sales and a delivery point of view. How does this relate to the Internet? Well, your Web site and Internet strategy should be flexible enough to grow with your business without having to start from scratch every time your business reaches a new milestone.

Illustrates what we refer to as “the foundation” for all Web site activities. If you don’t take the foundation into account, then the structure of your entire online marketing strategy will fall to pieces. The key components of your foundation include:

• Understanding your primary online marketing objectives

• Identifying your primary and secondary target market segments

• Having a clear understanding of what you’re promoting on your site.