Car Automotive

Posts Tagged ‘Advertising’

A car is only as good as it sells. That is why car manufacturers take efforts in the way they advertise their cars.

One marketing strategy is to showcase one’s car in a motor show. Some of the more famous motor shows in the world are the Detroit International Auto Show, the Tokyo Motor Show, and the currently ongoing Geneva International Auto Show. These events offer a place for car makers to strut their stuff to the media, to automotive experts, prospective buyers and the general public.

While events such as the aforementioned motor shows offer a place for auto makers to show off their goods, a limited number of people can really afford to come and see the show.

Another way to sell cars is through ad campaigns using the media and the Internet. Scion, the youth brand of Toyota, is the foremost car maker to use Web ad campaigns in the hopes of attracting the younger generation who are more commonly linked to the Web.

Car makers also launched ad campaigns on newspapers and the television. Different approaches have been used by the players in the auto industry to sell their vehicles. Volvo, for example, launched a Freewill ad campaign to promote their C30 and their ad centers on the love it/hate it story line.

Another approach being used on ad campaigns is the Challenge strategy. Ford is currently using this approach to promote the Ford Fusion.

In connection with the way ad campaigns are shaping the auto industry, IAG Research, the ad effectiveness TV ratings company, has announced that they will be giving advertising awards to car makers in connection with the forthcoming New York International Auto Show on April 4. The finalists for the advertising awards have already been announced recently. There are five categories in all and the awards are based on viewer response collected by IAG from more than 20 networks. Read the rest of this entry »

Every time we turn on our television sets or computers, we are barraged with an endless stream of automotive commercials or advertisements from an auto dealership online marketing campaign. What many of us don’t realize is that while they are selling the same product the means in which they do so are completely different. Were you aware that there is a difference between automotive advertising and auto dealers marketing?

The majority of auto dealers make the mistake of confusing the two without even realizing they are doing so. Little do they understand of the complexities involved with auto dealership online marketing versus their advertising. Now, think about all of the many billions of dollars they waste every year in automotive advertising and car dealer internet marketing due to their ignorance. The automotive business accounts for the largest spending on local newspapers and local radio stations, for example.

Let me begin with going over the formal definitions of each with a quick explanation of how auto dealership marketing and automotive advertising vary from one another:

Automotive Advertising – Different from car dealership internet marketing in that this is usually defined as a paid, public, and non-personal announcement of some type of persuasive message from a particular sponsor, in this case the car dealership. Automotive advertising tends to be a non-personal presentation or promotion of its products to existing and, more importantly, new potential customers. Read the rest of this entry »

We recently saw an interview with US Idol’s Simon Cowell that drove a serious point home because it relates to the success and failure of car dealerships. This concept may be life changing for you, therefore bear with me for some time while I set the scene.

The interviewer was reminiscing of the days when US Idol was jut measly plan, rather than an American icon. Simon made the purpose that no-one thought that a talent show where the general people decides who wins would be successful. “Perhaps that is exactly why it had been successful,” Simon explained. Read the rest of this entry »