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Archive for the ‘Multimedia’ Category

The foundation of an organization’s ability to achieve the four strategic imperatives resides in the in-store technology infrastructure. We believe that a store’s IT infrastructure should have three key characteristics:
• Integrated: An integrated IT infrastructure links applications and business processes between the enterprise and the store systems. New customer contact points (such as PDAs or cell phones) are easily integrated into the store IT infrastructure when appropriate. In addition, master data is stored in a single repository and shared across the organization. With this capability, store employees do not
have to reenter data, call the home office to confirm customer information or fill in missing information.
• Flexible: A flexible IT infrastructure easily supports a diverse range of in-store devices and touchpoints for customers and employees. New applications can be readily added and deployed over time. Deployment and support costs can be reduced through Web-based applications.
• Extensible: An extensible IT infrastructure supports the rapid rollout of new applications, features and services at the store. This infrastructure gives the organization the ability to leverage existing systems, such as POS, to dynamically deliver new services to store employees and customers.We have provided examples of how retailers can operationalize customer centricity by addressing three core areas of their business model. However, becoming truly customer centric requires retailers to systematically address all six areas in a structured approach to align the retailer’s change strategy with the priorities of
its business

Pinnacle Studio 9
Easy, MORE Powerful,MORE Creative Video Editing

Video output hardware
Studio can output video to:
• Any DV or Digital8 camcorder or VCR. This requires an OHCI-compliant IEEE-1394 (FireWire) port (as provided by Pinnacle Studio DV). The camcorder must be set up to record from DV Input.
• Any analog (8mm, Hi8, VHS, SVHS, VHS-C or SVHS-C) camcorder or VCR. This requires Pinnacle Studio DC10plus, Studio AV, or another Pinnaclecard with analog outputs. Output to analog camcorders or VCRs is also possible using a Pinnacle Studio DV or other OHCI-compliant 1394 port if your DV or Digital8 camcorder or VCR can
pass a DV signal through to its analog outputs (see your camcorder manual and Chapter 12: Making your movie, for more information).

Terminology
Studio: “Studio” and “Studio Plus” refer to the editing software.
DV: The term “DV” refers to DV and Digital8 camcorders, VCRs and tapes.1394: The term “1394” refers to OHCI-compliant IEEE-1394, FireWire, DV or i.LINK interfaces, ports and cables.
Analog: The term “analog” refers to 8mm, Hi8, VHS,SVHS, VHS-C or SVHS-C camcorders, VCRs and tapes, and to Composite/RCA and S-Video cables and connectors.

Creating movies with Studio is a three-step process:
1. Capture: Import source video material – your “raw footage” – to your PC hard drive. Possible sources include analog videotape (8mm, VHS etc.), digital videotape (DV, Digital8), and live video from a video
camera, camcorder or webcam.Capture mode is covered in Chapter 2: Capturing video.
2. Edit: Arrange your video material as desired by reordering scenes and discarding unwanted footage.Add visuals, such as transitions, titles and graphics, and supplementary audio, such as sound effects and background music. For DVD and VCD authoring, create interactive menus that give your audience a customized viewing experience.
Edit mode is the arena for most of your work in Studio.See “Edit mode” later in this chapter (page 5) for a fuller introduction.
3. Make movie: When your project is complete,generate a finished movie in your choice of format and storage medium: tape, VCD, S-VCD, DVD, AVI,MPEG, RealVideo or Windows Media.Make Movie mode is covered in Chapter 12: Makingyour movie.