Car Automotive

Archive for July 21st, 2010

As the warranty expires on your vehicle, you may want to consider using an independent automotive shop. Independent shops can provide equal, if not better quality of work as compared to factory shops. Even the most reliable of vehicles will eventually need maintenance from normal wear and tear.

Depending on which area of the country you reside, harsh weather conditions may accelerate the need for car repairs. For example, those who live in the Northeast will see more potential issues with the car’s under body from rust and corrosion.

Service performed by independent shops will not void vehicle warranty. There is a myth that original dealers are the best place to have vehicles serviced.

Independents will typically charge a lower rate from the original factory dealer. Independent shops have a different cost structure as compared to the original dealer. The flat rates are lower, however this does not mean that the quality of work will suffer. Read the rest of this entry »

Every time we turn on our television sets or computers, we are barraged with an endless stream of automotive commercials or advertisements from an auto dealership online marketing campaign. What many of us don’t realize is that while they are selling the same product the means in which they do so are completely different. Were you aware that there is a difference between automotive advertising and auto dealers marketing?

The majority of auto dealers make the mistake of confusing the two without even realizing they are doing so. Little do they understand of the complexities involved with auto dealership online marketing versus their advertising. Now, think about all of the many billions of dollars they waste every year in automotive advertising and car dealer internet marketing due to their ignorance. The automotive business accounts for the largest spending on local newspapers and local radio stations, for example.

Let me begin with going over the formal definitions of each with a quick explanation of how auto dealership marketing and automotive advertising vary from one another:

Automotive Advertising – Different from car dealership internet marketing in that this is usually defined as a paid, public, and non-personal announcement of some type of persuasive message from a particular sponsor, in this case the car dealership. Automotive advertising tends to be a non-personal presentation or promotion of its products to existing and, more importantly, new potential customers. Read the rest of this entry »

Need to sort through a stack of invoices on your desk? Is it hard to keep track of work orders and client history? The use of automotive shop management software will help alleviate all issues and save you time and money in the process. You will no longer loose out on business because of disorganization.

Whether it is to organize the office or keep better track of materials this automotive shop management software will get any shop back on task; the repair of vehicles and not the organization of the office.

Spend less time on paper work and spend more time with clients. Increase the bottom line with this time saving software. It is certain that satisfaction will be rendered with the purchase of this software.

Time is of the essence and with the use of this automotive shop management software hours a day will be saved. This program is equipped to automatically convert scheduled appointment or estimates into work orders, ultimately saving time and an increase in profits. There is also a time saving ‘service’ (Canned Jobs) built in automatically to save the client time.

This product offers many levels of functionality for an easy upgrade to management and budget needs. These levels of functionality include scheduling, invoicing, receivables and many other features. Online ordering is also available with labor guides to create ease when ordering parts. Read the rest of this entry »

We recently saw an interview with US Idol’s Simon Cowell that drove a serious point home because it relates to the success and failure of car dealerships. This concept may be life changing for you, therefore bear with me for some time while I set the scene.

The interviewer was reminiscing of the days when US Idol was jut measly plan, rather than an American icon. Simon made the purpose that no-one thought that a talent show where the general people decides who wins would be successful. “Perhaps that is exactly why it had been successful,” Simon explained. Read the rest of this entry »