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Over the past two decades, technology for hair care products has evolved significantly,
allowing the market to grow and offer a range of differentiated products designed for the distinctive hair structure and grooming techniques of various consumer groups. Silicones have played a major role in product development (1), in part because of their ability as conditioning agents for softness and manageability, but also because they impart shine. Superior conditioning properties are particularly
important to African-American hair, with its tighter curls and coarser texture than Caucasian hair, as well as its thinner, more variable and elliptical diameter.Because African-American hair also tends to tangle, knot and break easily, mechanical forces such as combing can easily damage the fragile hair,and chemical treatments such as relaxers
and colorants compound these effects. Soft feel, conditioning effects and shine remain key attributes to be obtained from ethnic hair care products, particularly for those who prefer to straighten or color their hair. This article focuses specifically on the needs of African-American hair and on new silicone technologies that can help formulators create
next-generation products that offer multifunctional solutions for consumers.
Focus on Conditioning
While the new silicone resin focuses on styling and maintenance by enhancing shine and straightening, another development in silicone technology can be used to improve hair softness and conditioning. Formulated in leave-on and rinse-off conditioners, an emulsion
based on a newly patented silicone quaternary polymer (6) delivers superior hair softness without greasiness. Its conditioning effects can also be documented by reduced wet and dry combing forces.

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